Starting from the Victorian period right through to, dare I say the “noughties,” The Museum of Brands represents a little piece of consumer history, with Liver, and Health salts proving to be the most popular brands of the Victorian period.
What is fascinating is the amount of World War one memorabilia on display. Items range from monthly magazine “the war worker,” recruitment posters with the words “Women of Britain say GO” to specially made “first-aid tobacco” for soldiers on the frontline.
Featuring over 12,000 original items, The Museum of Brands, Packaging and Advertising displays how the evolution of household brands, such as Cadburys, or Bird’s eye custard has changed over time, from their simple wooden boxed packaging to the slick, plastic packaging that’s now on offer to today’s 21st century consumer.
As you make your way through the dimly light tunnel of collector’s items you get the feeling that you are 20s kid right through to a 90s kid peering in through a shop window, wondering how far your penny, or shilling given the time period can stretch. The 60s era draws a large crowd of people, mainly tourists cooing over the cuteness of a young Sir Paul Mc Cartney. The jukebox is features to the left of the display, and a
I got the idea to collect the things that are part of our everyday lives. They’re so transient
Nearest tube: Notting Hill gate/ Westbourne Park
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Imagine for a second your favourite sweet as a child. The wrapper, the colours, and most importantly, the taste. Now that nostalgia has set in, it’s time to revisit your youth at The Museum of Brands, London.
by Claire Noble
published on: 13 April, 2010
A collector’s dream
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